Within the cultural experiential space imbued with ethnic colors, Gióng believes that with a warm and sincere approach rooted in the Vietnamese way of life for generations, harmonious souls will connect with eachother alongside cups of fragrant coffee.
From the very first days of Gióng, any guest who comes to Gióng is warmly welcomed and taken care of by the Barista & Frontliners team with utmost care and kindness.
Throughout the customer's journey at Gióng, the Gióng team always pays attention to observe and listen to the perspectives of each guest,in order to be ready to serve promptly and at the right time.
During the time past, the Gióng team has continuously made efforts to enhance the customer experience through the space, products, and service culture. Gióng extends sincere thanks to the customers who have always been a source of motivation for the Gióng team to progress every day.
On the upcoming journey, Gióng hopes to continue nurturing and perfecting its Vietnamese coffee dream with the continued companionship of customers.
Behind every customer's smile lies the passion and dedication of the Baristas. At Gióng, each individual is a unique piece with different personalities and stories, yet they come together, forming a vibrant tapestry of Gióng.
Đức – T.V.Đ
(Chuyên Viên Pha Chế)
Kim – C.N.P.K
(Chuyên Viên Pha Chế)
Phụng – T.V.P
(Chuyên Viên
Nuôi Dưỡng Cà Phê)
Ngọc Ngân – T.P.N.N
(Chuyên Viên Pha Chế)
Hà – Đ.N.H
(Chuyên Viên Pha Chế)
Trong những năm tháng tuổi trẻ, Phụng từng là người mất định hướng và vật lộn trong hành trình trưởng thành của mình, cho đến khi cà phê bước vào cuộc đời Phụng như một chiếc kim chỉ nam.
Từ đó, Phụng tìm thấy chính mình bên quầy bar ngập tràn mùi hương và âm thanh từ chiếc máy pha cà phê. Qua những mẻ rang, Phụng đánh thức và tạo nên hương vị của cà phê, mang hương vị đó trao đến những khách hàng thông qua những dòng chảy diệu kỳ.
Không ngừng trau dồi và sáng tạo, Phụng luôn khao khát được giải mã nhiều điều bí mật trong thế giới cà phê.
Gióng always offers exclusive benefits to customers through the BAGang loyalty program application.
With just 250 VND, you can earn 1 loyalty point.
For the first 1000 points, you will receive a complimentary beverage of your choice.
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An underground sanctuary for dreams.
Memories of Old Binh Duong
A Glimpse of Old Saigon's Printing Houses
The Cham Pa Breeze in a Modern Space
An underground sanctuary for dreams.
Nestled on Lý Chính Thắng street, Gióng welcomes its guests with an excerpt from the majestic ancient poem "Bình Ngô Đại Cáo" by poet Nguyễn Trãi, meticulously engraved beside the entrance door.
The design of Gióng at 180 Lý Chính Thắng is closely intertwined with the glorious history of Vietnam's struggle. The architecture here draws inspiration from the Bình Phở - the command headquarters of the Saigon Special Forces on Lý Chính Thắng street, a hidden shelter for the grand dreams of the soldiers.
Resembling an underground bunker, the structure of Gióng 180 LCT predominantly utilizes smooth gray concrete tones, complemented by the brown hues of wooden tables and chairs, under the warm glow of golden lights,exuding both elegance and a cozy, intimate atmosphere. Particularly, the curved and gentle bar counter area stands as a focal point, where guests and Gióng's baristas often gather and converse about the world of coffee.
The project would not have captured its full significance without the embodiment of history. Epic historical paintings displayed against a neutral backdrop serve as a bridge between the glorious past and the modern life of today.
Understanding the preferences of customers, the space at Gióng is designed with both individual and shared seating arrangements,tailored to suit various purposes when visiting Gióng. In addition to cozy corners for studying, working, or chatting with friends, Gióng also offers two private rooms with a capacity of approximately 30 people to serve customers who require a space for meetings or group work.
Memories of Old Binh Duong
It can be said that Gióng Ngã Sáu is built as a rejuvenation of space. Originating from a love for the land of Binh Duong - the place where the founders of Gióng were born and bonded with since childhood and adolescence, Gióng Ngã Sáu takes inspiration from the intertwining cultural values in the memories of old Binh Duong, delicately blending them with modernity amidst the bustling urban life of today.
Gióng Ngã Sáu boasts a spacious area, including a ground floor, two floors, and a rooftop. All levels of the café have windows that offer views of the surrounding scenery, maximizing natural sunlight and creating a vibrant atmosphere. You can visit Gióng Ngã Sáu to enjoy the morning sun with a cup of coffee or admire the warm glow of the sunset in the late afternoon.
The space of Gióng Ngã Sáu is a blend of two eras. It captures a glimpse of old Binh Duong, featuring miniature replicas of Định Hòa lacquerware, Thành Lễ ceramics, and handcrafted art products, reminiscent of the cultural values that belonged to this region but have gradually been forgotten amidst the fast-paced life.
The rooftop of Gióng Ngã Sáu serves as a delightful retreat for moments of relaxation after a long and hectic day. Facing the Tòa Chánh Church, the rooftop of Gióng Ngã Sáu gives you a sense of immersing yourself in the nostalgic ambiance of French architecture.
A Glimpse of Old Saigon's Printing Houses
Gióng 57 Nguyễn Du carries the responsibility of evoking memories of the once most successful printing house in Saigon - Imprimerie del'Union, owned by Mr. Nguyễn Văn Của, renowned for publishing the Lục Tỉnh Tân Văn.
Welcome to the café with impressive yellow walls, adorned with green door frames that create a contemporary color contrast. The tall red counter against the ceiling is where delicious beverages are prepared before reaching the hands of customers and also serves as a focal point of the youthful space. Guests will feel a warm ambiance upon entering Gióng, with brown wooden furnishings, interspersed with comfortable leather sofas,reminiscent of old Saigon's charm.
Located at the former headquarters of the printing house and drawing design inspiration from it, Gióng 57 Nguyễn Du brings to you the modern life of today's Saigon, combined with the grandeur of the once-famed Far Eastern Pearl.
The Cham Pa Breeze in a Modern Space
In every location it sets foot, Gióng always incorporates the essence of the local culture into its coffee appreciation spaces. Located in the city center, just 300 meters from the beach, Gióng Nha Trang presents a spacious environment that combines Cham Pa cultural elements with dynamic modern architecture.
In the coastal city of Nha Trang, Gióng chooses to incorporate the distinctive cultural imprint of the Cham Pa people into a modern coffee space. On the walls of the café, glimpses of the sharp peaks of ancient temples and towers can be seen. The red clay bricks and skillfully crafted patterns evoke the long-standing cultural values that have existed along the central coastal strip.
Gióng's space features a seamless open design that fosters open connections between people. The spacious area, along with large glass doors, allows you to admire the vibrant intersection bustling with life.Additionally, you can observe the coffee roasting, grinding, and brewing process right in the café area.
Gióng believes that the story of the Cham Pa cultural space and the symphony of coffee will inspire boundless creativity and inspiration for anyone who visits.
