"Resilience, Diligence, and Perseverance."
Throughout Vietnamese history, the people have been characterized by their diligence, perseverance, and resilience in overcoming challenges and achieving progress. To embody these virtues, the Gióng team has meticulously crafted a trio of products: "Gióng Giả - Năng Cán - Thiên Lý," symbolizing "Resilience, Diligence, and Perseverance."
GIÓNG GIẢ (Resilience)
Like a rousing and determined drumbeat, Gióng Giả symbolizes the resilience and strength inherent in the Robusta bean, the foundation of Vietnamese coffee culture
NĂNG CÁN (Diligence)
“Diligence will lead to succes”, this proverb conveys the idea that perseverance and hard work will enable you to overcome life's challenges, just as cultivating Arabica coffee in Vietnam requires immense dedication and effort to reap the rewards.
THIÊN LÝ (Perseverance)
Just as the tanginess and fragrance of juicy lemons, accompanied by the warm spiciness of black pepper, represent the challenges in life that we will inevitably encounter on our path to glory, once we bravely overcome them, sweetness awaits us.
This chart illustrates the roast levels of Gióng coffee (vertical column) and the flavor profiles (horizontal columns from left to right) that customers can experience in Gióng coffee.
